Our story begins on our biodynamic farm in the unspoiled Adelaide Hills of South Australia, where we grow the botanicals at the heart of our naturally effective products. Our high performing, natural skin care range, combines nature’s transformative powers with state-of-the-art skin science through what we call the seed to skin journey.
Jurlique is a values-driven business, focused on bringing the life-force of nature to our customers, through a team-orientated, results-driven environment. As an employer, we are focused on unlocking the natural expertise of all our employees and supporting them on their journey.
If you're as passionate about Natural Skin Care as we are then your next career choice is easy – join Jurlique!
Job Description
About the role:
We have an exciting opportunity to join our Digital Marketing team as a full time CRM Manager. This role is hybrid based in our Sydney Office 3 days per week with 2 days from home.
The CRM Manager is responsible for the strategy, implementation, and ongoing execution of all customer relationship and loyalty activities across the business. As the CRM Manager, you will play a pivotal role in managing the customer journey from recruitment all the way through to retention. You will enhance customer engagement and drive business growth by developing and executing targeted communications for existing customers, championing marketing automation best practices, and design omnichannel campaigns that achieve both short- and long-term business objectives, and increasing profitability for the Western Markets (ANZ, US and UK).
Areas of Responsibilities:
You would be responsible for the execution of promotional marketing plans, driving the development of seasonal promotions and sales events, limited editions, accessories and GWPS to add more diversity to the marketing calendar and excite and engage consumers globally. Manage the execution of packaging and GWP projects end to end, including briefing, timeline management, review of copywriting, layout/design and approval process with stakeholders.
CRM Strategy & Campaign Execution
Create and execute CRM strategies (Email & SMS) aligned with the marketing calendar, supporting eCommerce and Concept Store revenue goals.
Plan, schedule, QA, and deploy all CRM campaigns, ensuring alignment with product launches, promotions, and seasonal campaigns.
Collaborate with the eCommerce Manager and Marketing Director on content development, creative direction, and campaign approvals.
Test, monitor, and optimise campaigns to ensure high performance and ROI.
Design, manage and optimise automated customers journeys (e.g. welcome, post-purchase, cart abandonment) and integrated multi-channel campaigns that drive acquisition, retention, loyalty, sales and enhance the customer experience.
Develop and implement strategies to grow the customer database and enrich customer data to improve segmentation and personalisation to ensure targeted and relevant communications.
Maintain data accuracy and ensure compliance with privacy and marketing regulations.
Identify and implement AI tools and emerging technologies to improve CRM capabilities.
Reporting & Insights
Define and track annual CRM and eCommerce KPIs; share insights and learnings across ANZ and global teams.
Develop and maintain performance dashboards, provide channel-specific reporting and insights, with clear actionable recommendations for optimisation to key stakeholders across the business.
Analyse campaign performance and customer behaviour to uncover trends, extract key behavioural and transactional insights to support business decision-making and inform future CRM activity.
Use data-driven strategies to continually evolve campaign performance, backed by clear hypotheses, measurable objectives, and documented results.
Monitor and analyse CRM health and campaign performance including list growth, deliverability, open rates, click-through rates and engagement, conversions, unsubscribes, revenue attribution and customer lifetime value.
Collaboration
Partner with local Marketing teams, Global Marketing, IT, Legal, and Data teams to ensure CRM campaigns are aligned with broader brand, legal, and commercial strategies.
Work with digital marketing agency on new customer recruitment strategy and budget to maximise recruiting new customers to the Jurlique brand.
Manage relationships with CRM and ESP (Email Service Provider) vendors, including service delivery and contract negotiations.
Loyalty Program Development
Support the development of a customer loyalty program aligned with brand values and customer behaviours.
Define program structure, reward mechanics, member benefits, and communications strategies.
Desired Skills and Experience
About you:
Qualifications & Experience
A bachelor’s degree in marketing
Minimum 3 years’ experience in CRM, with in-depth experience with Klaviyo and Shopify.
Experience in end-to-end CRM execution (planning, segmentation, personalisation and activation), customer journey optimisation, automations, digital marketing funnels, and lifecycle marketing.
Data-driven mindset with the ability to interpret insights and apply them to campaign strategy and optimisation.
Proven track record in developing and executing CRM strategies that deliver measurable commercial results.
Demonstrated experience with GA4, Power BI, and CRM performance reporting.
Background in retail, eCommerce, digital marketing, or traditional marketing is highly desirable.
Commercially focused with a clear understanding of how CRM impacts sales and business performance.
Strong grasp of CRM metrics and the ability to analyse and interpret performance data.
Familiarity with API integrations, data imports/exports, and CRM customisation
Collaborative team player with the ability to inspire and influence stakeholders.
Innovative and forward-thinking; comfortable exploring new ideas and technologies.
A positive and proactive ‘can do’ attitude.
Benefits and Culture:
In exchange for your expertise and contribution, we offer the opportunity to play a key role in this South Australian born, international skin care brand. The role attracts a competitive salary, and access to a wide range of benefits.
Hybrid work environment 3 days in office and 2 days from home
Product Discounts and Treatment Discounts
Annual Product Allowance
Service Recognition Vouchers
Annual Volunteer Day to give back to your community
Flare Perks – opportunity to receive discounts with various brands
Face to Face training programs and Online training for valuable skills, such as communication, presenting and leadership.
Employee Assistance Program
Great Place to Work – Engagement Survey to help us deliver a flourishing workplace.
Annual Events to celebrate important and fun dates such as International Women’s Day, International Self Care Day, Harmony Day, Monthly Birthdays etc.
Quarterly Mindset and Behaviour Awards to foster our passionate and collaborative Culture
We value work-life balance and support our employees to maintain a strong sense of personal wellbeing. In addition, we are committed to providing opportunities for our staff to grow and develop both personally and professionally, and our goal is to promote talent from within.
At Jurlique our mindsets and the behaviours that demonstrate them, are the key to our success as individuals and as a business. They define HOW we do what we do, and ensure we bring the best version of ourselves to work each day.
Better outcomes together - Make it happen - Do what’s right
If you would like to learn more about us at Jurlique, please visit Jurlique.com.au.
